Copywriting
Five Screenshot Headline Formulas That Convert
Your first screenshot headline does 80% of the selling. Here are five formulas that consistently lift install rates.
The headline is the ad
Most people never read your description. They read the headline on screenshot one. Make it count.
The five formulas
- Outcome first — "Fall asleep in 10 minutes"
- Objection crusher — "No ads. No account. Ever."
- Social proof — "Loved by 2 million runners"
- Speed — "Edit a video in 30 seconds"
- Identity — "For people who hate spreadsheets"
Test two, keep the winner
Ship with your best guess, then A/B one alternative. Small headline changes routinely move conversion by double digits.